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Verb: anthropomorphize  ,an-thru-pu'mor,fIz
  1. Ascribe human features to something
    "A forthcoming study looks at how consumers anthropomorphize products, endowing a car or a pair of shoes with human characteristics";
    - anthropomorphise [Brit]

Derived forms: anthropomorphized, anthropomorphizes, anthropomorphizing

Type of: ascribe, assign, attribute, impute

Encyclopedia: Anthropomorphize