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Adjective: enticing  in'tI-sing or en'tI-sing
  1. Highly attractive and able to arouse hope or desire
    "difficult to say no to an enticing advertisement"
    - alluring, beguiling, tempting
Verb: entice  in'tIs or en'tIs
  1. Provoke someone to do something through (often false or exaggerated) promises or persuasion
    "He enticed me into temptation"
    - lure, tempt

See also: enticement, seductive

Type of: provoke, stimulate