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Noun: euphemism  'yoo-fu,mi-zum
  1. An inoffensive or indirect expression that is substituted for one that is considered offensive or too harsh
    "shrinkage is the retail trade's euphemism for shoplifting";
    - genteelism

Derived forms: euphemisms

Type of: expression, locution, saying

Antonym: dysphemism

Encyclopedia: Euphemism