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Adjective: folksy (folksier,folksiest)  fowk-see
  1. Characteristic of country life
    "folksy humour"
    - cracker-barrel [N. Amer], homespun
     
  2. Very informal and familiar
    "a folksy radio commentator"; "a folksy style"

Derived forms: folksiest, folksier

See also: folks, informal, rural