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Noun: hype  hIp
  1. Blatant or sensational promotion
    - ballyhoo [informal], hoopla [informal]
Verb: hype  hIp
  1. Publicize in an exaggerated and often misleading manner

Derived forms: hyped, hypes, hyping

Type of: air, bare, packaging, promo [informal], promotion, promotional material, publicise [Brit], publicity, publicize

Encyclopedia: Hype, James