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Adjective: patronising  'pa-tru,nI-zing
Usage: Brit (N. Amer: patronizing)
  1. (used of behaviour or attitude) characteristic of those who treat others with condescension
    "I don't think those remarks are patronising";
    - arch, condescending, patronizing
Verb: patronise  'pa-tru,nIz
Usage: Brit (N. Amer: patronize)
  1. Do one's shopping at; do business with; be a customer or client of
    - patronize, shop, shop at, buy at, frequent, sponsor
     
  2. Assume sponsorship of
    - sponsor, patronize
     
  3. Treat condescendingly
    - patronize, condescend
     
  4. Be a regular customer or client of
    "We patronise this store";
    - patronize, patronage, support, keep going

See also: superior

Type of: back up, foster, interact, nurture, support

Antonym: boycott