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Noun: persuasion  pu(r)'swey-zhun
  1. The act of persuading (or attempting to persuade); communication intended to induce belief or action
    - suasion
     
  2. A personal belief or judgment that is not founded on proof or certainty
    "I am not of your persuasion";
    - opinion, sentiment, view, thought

Derived forms: persuasions

Type of: belief, communicating, communication

Antonym: dissuasion

Encyclopedia: Persuasion