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Noun: preference  pre-f(u-)run(t)s
  1. A strong liking
    "my own preference is for good literature";
    - penchant, predilection, taste
     
  2. A predisposition in favour of something
    "his sexual preferences";
    - predilection, orientation
     
  3. The right or chance to choose
    "given my preference, I'd eat cake";
    - druthers
     
  4. Grant of favour or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties)

Derived forms: preferences

Type of: advantage, alternative, choice, liking, option, predisposition, vantage

Encyclopedia: Preference