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Noun: rallying cry
  1. A slogan used to rally support for a cause
    "a rallying cry to arms";
    - war cry, battle cry, cry, watchword
  2. A yell intended to rally a group of soldiers in battle
    - war cry, war whoop, battle cry

Derived forms: rallying cries

Type of: call, catchword, cry, motto, outcry, shibboleth, shout, slogan, vociferation, yell