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Noun: self-assertion  ,self -u'sur-shun
  1. The act of putting forth your own opinions in a boastful or inconsiderate manner that implies you feel superior to others
     
  2. The act of asserting yourself in an aggressive manner

Derived forms: self-assertions

Type of: aggression, boast, boasting, jactitation, self-praise, skite [Austral, NZ]