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Adjective: word-of-mouth  ,wurd-uv'mawth
  1. Expressed orally
    "the film had good word-of-mouth publicity";
    - viva-voce
Noun: word of mouth
  1. Gossip spread by spoken communication
    "the news of their affair was spread by word of mouth";
    - grapevine, pipeline

See also: spoken

Type of: comment, goss [Brit], gossip, scuttlebutt [N. Amer]

Encyclopedia: Word-of-mouth

Word of mouth