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Adjective: beguiling  bi'gI-(u-)ling
  1. Highly attractive and able to arouse hope or desire
    "the voice was low and beguiling";
    - alluring, enticing, tempting
  2. Misleading by means of pleasant or alluring methods
    "taken in by beguiling tales of overnight fortunes"
Verb: beguile  bi'gI(-u)l
  1. Cause rapt attraction or admiration; attract love
    "She beguiled all the men's hearts";
    - capture, enamour [Brit, Cdn], trance, catch, becharm [archaic], enamor [US], captivate, charm, fascinate, bewitch, entrance, enchant
  2. Influence by slyness
    - juggle, hoodwink

See also: dishonest, dishonorable [US], dishonourable [Brit, Cdn], seductive

Type of: appeal, attract, cheat, chisel [informal], rip off [informal]

Encyclopedia: Beguile