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Noun: brainwashing  'breyn,wósh-ing
  1. Forcible indoctrination into a new set of attitudes and beliefs
Verb: brainwash  'breyn,wósh
  1. Persuade completely, often through coercion
    "The propaganda brainwashed many people"
  2. Submit to brainwashing; indoctrinate forcibly

Derived forms: brainwashings

Type of: indoctrinate, indoctrination, persuade

Encyclopedia: Brainwashing