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Noun: exhortation  ,eg,zor'tey-shun
  1. A communication intended to urge or persuade the recipients to take some action
  2. The act of exhorting; an earnest attempt at persuasion
    - incitement

Derived forms: exhortations

Type of: communicating, communication, persuasion, suasion [rare]

Encyclopedia: Exhortation