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Noun: flack  flak
  1. Intense adverse criticism
    "he published an unexpected flack on my work";
    - fire, attack, flak [informal], blast [informal], stick [Brit, informal]
  2. [N. Amer, informal] A slick spokesperson who can turn any criticism to the advantage of their employer
    - flak catcher [N. Amer, informal], flak [N. Amer, informal], flack catcher [N. Amer, informal], stick [Brit, informal]
  3. Artillery designed to shoot upward at airplanes
    - antiaircraft, antiaircraft gun, flak, pom-pom, ack-ack, ack-ack gun
  4. [N. Amer, informal] Someone employed to arrange publicity (for a firm or a public figure)
    - press agent, publicity man, public relations man, PR man
Verb: flack  flak
Usage: N. Amer, informal
  1. Make publicity for; try to sell (a product)
    "The company is heavily flacking their new laptops";
    - advertise, advertize [US, non-standard], promote, push

Derived forms: flacked, flacking, flacks

Type of: criticism, gun, interpreter, praise, publiciser [Brit], publicist, publicizer, representative, spokesperson, unfavorable judgment [US], unfavourable judgment [Brit, Cdn], voice

Encyclopedia: Flack, Sarah