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Noun: gimmick  gi-mik
  1. A trick or device used to achieve some end, esp. sales or publicity
    "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen";
    - device

Derived forms: gimmicks

Type of: maneuver [US], manoeuvre [Brit, Cdn], tactical maneuver [US], tactical manoeuvre [Brit, Cdn]

Encyclopedia: Gimmick