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Noun: glamourisation  ,gla-mu-ru'zey-shun [N. Amer], ,gla-mu-rI'zey-shun [Brit]
Usage: Brit (N. Amer: glamourization)
  1. The act of glamorizing; making something or someone more beautiful (often in a superficial way)
    - glamorization, glamorisation [Brit], glamourization

Derived forms: glamourisations

Type of: beautification