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Noun: greenwash  'green,wósh
  1. Fake environmental concern or initiatives, e.g. by PR firms of large companies keen to appear more environmentally-friendly without actually doing anything substantive
Verb: greenwash  'green,wósh
  1. Make something appear more environmentally-friendly than it really is

Derived forms: greenwashes, greenwashed, greenwashing

Encyclopedia: Greenwash