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Noun: loss leader  lós lee-du(r)
  1. A featured article of merchandise sold at a loss in order to draw customers
    - drawing card, leader

Derived forms: loss leaders

Type of: feature

Encyclopedia: Loss leader

Nearest

lose it
lose one's temper
lose sight of
lose track
lose weight
loser
losing streak
losings
loss
loss adjuster
loss leader
loss of consciousness
loss ratio
losses
lossless
lossmaker
lossy
lost
lost cause
lost property
Lost Tribes