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Adjective: lurid  lûr-id
  1. Glaringly vivid and graphic; marked by sensationalism
    "lurid details of the accident";
    - shocking
  2. Shining with an unnatural red glow as of fire seen through smoke
    "a lurid sunset"; "lurid flames"
  3. Ghastly pale
    "moonlight gave the statue a lurid luminance"
  4. Horrible in fierceness or savagery
    "lurid crimes"; "a lurid life"

See also: bright, colorless [US], colourless [Brit, Cdn], sensational, violent