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Noun: luridness  lûr-id-nus
  1. The journalistic use of subject matter that appeals to vulgar tastes
    "the tabloids relied on luridness to maintain their circulation";
    - sensationalism
  2. Unnatural lack of colour in the skin (as from bruising, sickness or emotional distress)
    - lividness, lividity, paleness, pallidness, pallor, wanness, achromasia
  3. The quality of being ghastly
    - ghastliness, grimness, gruesomeness

Type of: complexion, frightfulness, journalese, skin color [US], skin colour [Brit, Cdn]