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Adjective: mawkish  mo-kish
  1. Effusively or insincerely emotional
    "a mawkish novel";
    - bathetic, drippy, hokey [N. Amer], maudlin, kitschy, mushy, schmaltzy, schmalzy, sentimental, soppy, soupy, slushy, gooey, cutesy, cheesy, sappy [N. Amer]

See also: cornball [N. Amer], emotional, lovey-dovey