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Verb: maximize  'mak-su,mIz
  1. Make as big or large as possible
    "Maximize your profits!";
    - maximise [Brit]
     
  2. Make the most of
    "He maximized his role";
    - maximise [Brit]

Derived forms: maximized, maximizes, maximizing

Type of: exploit, increase, tap

Antonym: minimise [Brit]

Encyclopedia: Maximize