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1. Branded products meant to promote another product, especially films and pop groups
   - merchandise
    
2. The exchange of goods for an agreed sum of money
   - selling, marketing
    
3. The business of drawing public attention to goods and services
   - advertising, publicizing, publicising [Brit]

1. Engage in the trade of
   "he is merchandising telephone sets";
   - trade, merchandize

Derived forms: merchandisings

Type of: business, business enterprise, commerce, commercial enterprise, commercialism, mercantilism, merchandise, product, ware

Part of: marketing

Encyclopedia: Merchandising