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Adjective: persuasive  pu(r)'swey-siv or pu(r)'swey-ziv
  1. Intended or having the power to induce action or belief
    "persuasive eloquence"; "a most persuasive speaker"; "a persuasive argument";
    - suasive [rare]

See also: coaxing, cogent, compelling, convincing, glib, glib-tongued, ingratiatory, smooth-tongued, telling, weighty

Antonym: dissuasive

Encyclopedia: Persuasive