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Verb: play up
  1. Move into the foreground to make more visible or prominent
    "The introduction played up the speaker's distinguished career in linguistics";
    - foreground, highlight, spotlight
  2. Ingratiate oneself to; often with insincere behaviour
    "She is playing up to the chairman";
    - cozy up [N. Amer], cotton up, shine up, sidle up, suck up, cosy up [Brit, Cdn]

Derived forms: played up, plays up, playing up

Type of: bring out, ingratiate, set off

Antonym: play down