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Adjective: schmalzy  shmolt-see or shmólt-see
  1. Effusively or insincerely emotional
    "a schmalzy novel";
    - bathetic, drippy, hokey [N. Amer], maudlin, mawkish, kitschy, mushy, schmaltzy, sentimental, soppy, soupy, slushy, gooey, cutesy, cheesy, sappy [N. Amer]

See also: cornball [N. Amer], emotional, lovey-dovey