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1. A structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.
   "All businesses benefit from a SWOT analysis, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide useful points back into the economic aspects of the PEST analysis.";
   - SWOT matrix

Type of: analysis

Encyclopedia: SWOT analysis