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Noun: word of mouth
  1. Gossip spread by spoken communication
    "the news of their affair was spread by word of mouth";
    - grapevine, pipeline
Adjective: word-of-mouth  ,wurd-uv'mawth
  1. Expressed orally
    "the film had good word-of-mouth publicity";
    - viva-voce

See also: spoken

Type of: comment, goss [Brit, informal], gossip, scuttlebutt [N. Amer, informal]

Encyclopedia: Word of mouth