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Noun: bandwagon effect
  1. The phenomenon of a popular trend attracting even greater popularity
    "in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate"

Derived forms: bandwagon effects

Type of: consequence, effect, event, issue, outcome, result, upshot

Encyclopedia: Bandwagon effect

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