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Noun: branding  bran-ding
  1. The act of stigmatizing
    - stigmatization, stigmatisation [Brit]
     
  2. Giving a product or service a particular image or brand identification
Verb: brand  brand
  1. Burn with a branding iron to indicate ownership; of animals
     
  2. Accuse or condemn openly or formally; classify or describe as disgraceful
    "She was branded by society because she had a child out of wedlock";
    - stigmatize, stigmatise [Brit], denounce, mark, denunciate
     
  3. Mark with a brand or trademark
    "when this product is not branded it sells for a lower price";
    - trademark, brandmark
     
  4. Mark or expose as infamous
    "She was branded a loose woman";
    - post

Derived forms: brandings

Type of: call, disapproval, label, mark, tag

Encyclopedia: Branding

Brand, Nuth