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Noun: gimmick  gi-mik
  1. A drawback or difficulty that is not readily evident
    "it sounds good but what's the gimmick?";
    - catch
     
  2. Something unspecified whose name is either forgotten or not known
    "she eased the ball-shaped gimmick back into its socket";
    - doodad [N. Amer], doohickey [N. Amer], dojigger [N. Amer], gizmo, gismo, gubbins [Brit], thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatsis, widget, doodah [Brit], doobry [Brit], doobrie [Brit], thingy, doofer [Brit], doover [Austral], dingus [N. Amer], thingo [Austral], whatsit
     
  3. Any clever manoeuvre
    "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen";
    - device, twist

Derived forms: gimmicks

Type of: drawback, maneuver [US], manoeuvre [Brit, Cdn], stuff, tactical maneuver [US], tactical manoeuvre [Brit, Cdn]

Encyclopedia: Gimmick