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Adjective: patronizing  'pey-tru,nI-zing or 'pa-tru,nI-zing [N. Amer], 'pa-tru,nI-zing [Brit]
  1. (used of behaviour or attitude) characteristic of those who treat others with condescension
    "he's nice, if rather patronizing";
    - arch, condescending, patronising [Brit]
Verb: patronize  'pey-tru,nIz or 'pa-tru,nIz [N. Amer], 'pa-tru,nIz [Brit]
  1. Assume sponsorship of
    - sponsor, patronise [Brit]
     
  2. Do one's shopping at; do business with; be a customer or client of
    - patronise [Brit], shop, shop at, buy at, frequent, sponsor
     
  3. Treat condescendingly
    - patronise [Brit], condescend
     
  4. Be a regular customer or client of
    "We patronize this store";
    - patronise [Brit], patronage, support, keep going

See also: superior

Type of: back up, foster, interact, nurture, support

Antonym: boycott