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Noun: persuasiveness  pu(r)'swey-siv-nus or pu(r)'swey-ziv-nus
  1. The power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty
    "the persuasiveness of his argument settled the matter";
    - strength

Type of: power, powerfulness

Antonym: unpersuasiveness