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1. The luring of an internet user to reveal personal details (like passwords and credit card information) on a fake web page or email form pretending to come from a legitimate company (like their bank)
   - phishing scam

1. Engage in a phishing scam
   "This increases the likelihood that the e-mail will be sent to phish who do not have a relationship with the target organization"

Sounds like: fishing

Encyclopedia: Phish