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Noun: goodwill  ,gûd'wil
  1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
    - good will
  2. The friendly hope that something will succeed
    - good will
  3. A disposition to kindness and compassion
    "the victor's goodwill in treating the vanquished";
    - grace, good will

Derived forms: good wills, goodwills

Type of: friendliness, good nature, intangible, intangible asset

Encyclopedia: Goodwill, South Dakota