WordWeb Online

1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
   - good will
    
2. The friendly hope that something will succeed
   - good will
    
3. A disposition to kindness and compassion
   "the victor's goodwill in treating the vanquished";
   - grace, good will

Derived forms: good wills, goodwills

Type of: friendliness, good nature, intangible, intangible asset

Encyclopedia: Goodwill, South Dakota