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Noun: watchword  'wóch,wurd
  1. A slogan used to rally support for a cause
    "our watchword will be 'democracy'";
    - war cry, rallying cry, battle cry, cry
  2. A secret word or phrase known only to a restricted group
    "he forgot the watchword";
    - password, word, parole, countersign

Derived forms: watchwords

Type of: arcanum, catchword, motto, positive identification, secret, shibboleth, slogan

Encyclopedia: Watchword