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Noun: button ad
  1. Small circular, rectangular, or square advertisement appearing usually at the bottom of a webpage.
    "They are mostly ideal for co-branding excercises, where one website associates itself intrinsically with another via the use of a button ad instead of normal hyperlink."

Derived forms: button ads

Type of: ad [informal], advert [Brit], advertisement, advertising, advertizement [US, non-standard], advertizing [US, non-standard]