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Adjective: assuring  u'shûr-ing [N. Amer], u'shor-ing or u'shûr-ing [Brit]
  1. Giving confidence
    "The principal was assuring the quality of independent and discrete learning activities offered at the school"
Verb: assure  u'shûr [N. Amer], u'shor or u'shûr [Brit]
  1. Make certain in the future
    "Preparation will assure success!";
    - guarantee, ensure, insure, secure
  2. Inform positively and with certainty and confidence
    "I assure you that man is a crook!";
    - tell
  3. Tell someone the truth of something with the intention of giving the listener confidence
    "I assured him that travelling to Cambodia was safe"
  4. Be careful or certain to do something; make certain of something
    "assure that the curtains are closed";
    - see, check, insure, see to it, ensure, control, ascertain
  5. Cause to feel sure; give reassurance to
    "The airline tried to assure the customers that the planes were safe";
    - reassure
  6. Make a commitment to do (or not to do) something in the future
    - promise

See also: reassuring

Type of: affirm, assert, aver, avow, calm, calm down, declare, lull, persuade, pronounce, quiet, quieten [Brit], still, swan, swear, tranquilize [N. Amer], tranquillise [Brit], tranquillize, verify