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Verb: maximise  'mak-su,mIz
Usage: Brit (N. Amer: maximize)
  1. Make the most of
    "He maximised his role";
    - maximize
  2. Make as big or large as possible
    "maximise your profits!";
    - maximize

Derived forms: maximised, maximises, maximising

Type of: exploit, increase, tap

Antonym: minimise [Brit]