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1. Making as great as possible
   "The owner went to a seminar on maximizing profit during the first year of business";
   - maximising [Brit]

1. Make as big or large as possible
   "Maximize your profits!";
   - maximise [Brit]
    
2. Make the most of
   "He maximized his role";
   - maximise [Brit]

See also: increasing

Type of: exploit, increase, tap

Antonym: minimize

Encyclopedia: Maximize