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Adjective: maximising  'mak-su,mI-zing
Usage: Brit (N. Amer: maximizing)
  1. Making as great as possible
    "The owner went to a seminar on maximising profit during the first year of business";
    - maximizing
Verb: maximise  'mak-su,mIz
Usage: Brit (N. Amer: maximize)
  1. Make the most of
    "He maximised his role";
    - maximize
     
  2. Make as big or large as possible
    "maximise your profits!";
    - maximize

See also: increasing

Type of: exploit, increase, tap

Antonym: minimise [Brit]