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Adjective: unappealing  ,ún-u'pee-ling
  1. (of characters in literature or drama) tending to evoke antipathetic feelings
    "all the characters were peculiarly unappealing";
    - unsympathetic, unlikeable, unlikable
  2. Not able to attract favourable attention
    "they have made the place as unappealing as possible"; "was forced to talk to his singularly unappealing hostess"

See also: off-putting, unattractive

Antonym: appealing